Unforeseen Opportunity in an Election

You are in charge of the advertise staff for Cindy Smiths alternative escape. Cindy is trying to prevent the eight terminus superjacent, Jesse Jones, from break downting another term in the U. S. dramaturgy of Representatives. Cindy decided to run against Jesse because he wrote 150 unspeakable checks in the House banking scandal, voted to not disclose the names of the people come to in the scandal, and voted to give himself a substantial pay raise at taxpayers expense.Furthermore, Jesse seems unconcerned with the debt crisis and has been criticized by the national press for funding questionable projects in his district at the expense of more worthy projects elsewhere in the nation. Moreover, Jesse has worked behind the scenes to prevent the Equal Rights Amendment from passing in your state, and as a member of the House Armed Services Committee, has consistently voted against allowing women to fight in combat. Jesse is also a prolife candidate who supported Clarence doubting Th omas as a Supreme Court nominee.Cindy has never run for governmental office before, and is cartroad a grassroots campaign with only complimentary volunteers. She believes it is age for a change in Washington, and Jesse Jones is a prime poser of why the people in your district have become cynical about politicians. Because she has not accepted any governmental work on committal money, Cindy has only been able to afford a few television ads and has quite concentrated her efforts on radio and newspaper advertising.These ads have not provided Cindys particularized views on what she plans to do about taxes, education, unemployment, social security, the debt, or defense spending, provided instead have focused on her prochoice and pro women views and her beliefs about the submit for a change in Washington. She has so far avoided even mentioning her antagonist in these ads. Up until last week, Cindy was riding the wave of disenchantment with incumbents and was steer Jesse Jone s by 10 percentage points.However, in last weeks debates Jesse Jones did a hot job of pointing out Cindys lack of political savvy and came across as a patronizing father figure who understood Cindys frustrations with government solely subtly stated Cindy did not possess the knowledge to make things draw in the federal government. These debates helped to pull the passage to a dead heat, and the choice is one month away. Jesse Jones has accepted a number of contri barelyions from political action committees and has a sizable campaign chest.His initial television ads depicted him as a family man of strong moral character and an experienced incumbent who could get the job done. These ads had proven to be fairly ineffective, and Jones has now switched to forbid campaigning. Jesses ads now state he is a pillar of family values and Cindy is a single mother of cardinal who has been unable to form or take hold a cohesive family unit. These ads also focus on Cindys views of unrestricte d abortions, implying that electing Cindy leave behind effectively murder 2,000 people a year in the district.These ads dissolve by stating if Cindy can not get her own house in order, how will she ever be able to straighten out the House of Representatives? Unfortunately, these ads have been very effective. Cindys negative ratings are at an all date high, and you believe Cindys campaign has lost the momentum and will lose the race unless she does something to counter these negative ads. Including yourself, there are four full time volunteers on Cindys advertising staff.Megan is a journalism major in college and became relate with the campaign because of Jesses views on the Clarence Thomas appointment. Megan has never worked on a political campaign before, and has taken this quarter off from school to lend a hand. Megan is enthusiastic, hard working, and idealistic, but she has little campaign experience. Nancy is a good consort of Cindys and worked on the last campaign to oust Jesse Jones. She has also lent a hand in several school board and state representative campaigns.Nancy is very committed to Cindys campaign, although you suspect this devotion is due as overmuch to ousting Jesse Jones as it is to her friendship with Cindy. goose is the president of the student corpse of the local college. He has been politically active for the past three years, and two years ago he worked on a U. S. Senators reelection campaign. Everyone on the advertising staff was enthusiastic and energetic after Cindys success in the primary, but this enthusiasm has dampened considerably with the post debate poll results and with Jesse Jones elentless attacks on Cindys character. Everyone has say the election is slipping away, and Megan and Jack have threatened to quit and go back to school unless Cindy does something to turn the situation around. The cohesiveness of the group and your relationships with Megan, Nancy, and Jack are currently at an all time low. The campaign manager, jenny ass OConnor, called you into her office today. Apparently an anonymous tipster told someone on the campaign staff that Jesse Jones was having an affair and had fathered a child out of wedlock.Someone on the staff followed up on the tip and has uncovered evidence change support to this allegation. Jenny believes a negative ad depicting Jesse Jones as a corrupt father and politician would be enough to get Cindy elected. Although Cindy has publicly stated she will not run negative ads in her campaign, Jenny has asked you to take a day to think about running one on Jesse Jones. Jenny has also asked you not to discuss this depend with Cindy. What will you do?