Literature Review and Starbucks Case Study Example | Topics and Well Written Essays - 1500 words

Literature Review and Starbucks - Case Study Example This article declares that comments of customers regarding the service of the company should be considered. This will help the company improve its service towards customers. This aspect is the most important consideration of Starbucks. Customers should be treated properly and in the right manner such that they might return back to the same company – â€Å"You want the customer to know that you care about them and you want to give them the newest technologies available; such as wireless hubs in most Starbucks coffee shops†. A partnership is formed between Starbucks and Conservation International in order to encourage production of coffee in an environment friendly manner such that the supplier bargaining power problem may be resolved to some extent. This report makes a conclusion that the food and beverages industry is the sector where large portions of expenditure of disposable income are made. The coffee industry falls in this category and Starbucks is the largest coffee chain in the world. The chain has faced serious problems in the recent past over their quality and time management. However, with proper care it can address and rectify the problems. The service area should be the first priority of the company and all the employees should be trained to realize the importance of customer service. Customers should be received warmly and more staffs could help in improving the speed of service. The company has already taken important measures in this direction for instance, installation of automated machines at the coffee stores.