Ap World History Ch 20

Chapter 20 Study Guide The Muslim Empires The following terms, people, and events are important to your understanding of the chapter. Take notes over the concepts listed below answering the following questions for each concept: Who? (when needed) Where? , What? , Why? , How? , and historical significance. Definitions are not sufficient. Definitions alone will earn a daily grade no higher than 50%. OttomansMehmed IIJanissariesVizierSafavid DynastySail al-Din (Saladin) Red HeadsIsma’ilChaldiran Shah Abbas the Greatimamsmullahs IsfahanNadir Khan AfsharMughal Dynasty BaburHumayanAkbar Din-i-IlahiTaj MahalNur Jahan AurangzebJahangirShah Jahan Further notes need to be taken on the Following AP World History Themes and Skills Theme 1: Interaction between humans and the environment: (Population patterns and impacts of disease, Migrations, Patterns of settlement, Technology)Theme 2: Development and interactions of cultures: (Religions, Belief systems, philosophies, ideologies, Science and technology, Arts and architecture) Theme 3: State building, expansion and conflict: (Political structures and forms of governance, Empires, National and nationalism, Revolts and revolutions, Regional, trans-regional, and global structures and organizations) Theme 4: Creation, expansion and interaction of economic systems: (Agricultural and pastoral production, Trade and commerce, Labor systems,Industrialization, Capitalism and socialism) Theme 5: Development and transformation of social structures: (Gender roles and relations, Family and kinship, Racial and ethnic constructions, Social and economic classes) Key Questions: Answer the following questions with your best AP effort. 1. What were the similarities and differences of the three Muslim Empires (Ottomans, Safavids, and Mughals)? 2. What were the causes of the Ottoman decline in the 17th Century? 3. What weaknesses were common to all of the Muslim Empires? Ap World History Ch 20 Chapter 20 Study Guide The Muslim Empires The following terms, people, and events are important to your understanding of the chapter. Take notes over the concepts listed below answering the following questions for each concept: Who? (when needed) Where? , What? , Why? , How? , and historical significance. Definitions are not sufficient. Definitions alone will earn a daily grade no higher than 50%. OttomansMehmed IIJanissariesVizierSafavid DynastySail al-Din (Saladin) Red HeadsIsma’ilChaldiran Shah Abbas the Greatimamsmullahs IsfahanNadir Khan AfsharMughal Dynasty BaburHumayanAkbar Din-i-IlahiTaj MahalNur Jahan AurangzebJahangirShah Jahan Further notes need to be taken on the Following AP World History Themes and Skills Theme 1: Interaction between humans and the environment: (Population patterns and impacts of disease, Migrations, Patterns of settlement, Technology)Theme 2: Development and interactions of cultures: (Religions, Belief systems, philosophies, ideologies, Science and technology, Arts and architecture) Theme 3: State building, expansion and conflict: (Political structures and forms of governance, Empires, National and nationalism, Revolts and revolutions, Regional, trans-regional, and global structures and organizations) Theme 4: Creation, expansion and interaction of economic systems: (Agricultural and pastoral production, Trade and commerce, Labor systems,Industrialization, Capitalism and socialism) Theme 5: Development and transformation of social structures: (Gender roles and relations, Family and kinship, Racial and ethnic constructions, Social and economic classes) Key Questions: Answer the following questions with your best AP effort. 1. What were the similarities and differences of the three Muslim Empires (Ottomans, Safavids, and Mughals)? 2. What were the causes of the Ottoman decline in the 17th Century? 3. What weaknesses were common to all of the Muslim Empires?

Importance of external factors Essay

In an organisation there are several factors influence the growth and performance of the organisation. There are some factors which are influence the organization can be controlled by the management but some factors are beyond the organisation management control. The factors which are controlled by the organisation known as internal factors and factors which are beyond the management control known as external factors such as Political, economical, social and technical factors. Political Factors: For BA political factors are very important for business growth. As this company is operating around the world and involved in air transport, country’s political tension can hamper its normal operation as well as the revenue income. Economical: economical factor is another important factor for such company. As still air travel is expensive, people’s ability to travel and economic conditions should be considered when planning for BA. As an example BA faced a huge loss when the European recession started. Technological: Total business related to BA is based on the technology. As the air transport sector is too competitive, all companies are always ready to grab the new technology as a gift for their potential customers. So, as leading company BA always has to consider the technological factors within its business. Expectations of a stakeholders Stakeholders include those individuals, groups, and other organizations who have an interest in the actions of an organization and who have the ability to influence it. The stakeholder approach systematically integrates executives’ concerns about organizational strategy with the organization’s interests in marketing, human resource management, public relations, organizational politics, and social responsibility. This integrative perspective assumes that an effective organization strategy requires  consensus from a plurality of key stakeholders about what it should be doing and how these things should be done. The level of stakeholders expectations are depends on the various factors and types of stakeholders in a company. Considering all afcts BA’s stakeholders expectations are stated below: o Risk management of the company, o Technological change within the company, o Financial and economical performance of the company, o Environmental and ethical engagement, o Contibution to social, cultural and economical, o Policy for the future external and internal factors, o Program to address any negative impact, o Future development and goals. Major changes in the external environment As a company in airline sector BA is operating and has many offices around the world. So the socio-economic factors regardless of geographic areas can be a good factor fro its strategic planning process. For example, BA had closed their all operation and office from most of south Asian countries due to the continuous loss. The main reason for that loss was economic bad conditions in that area. Like this many socio-economic factors can be the major issues for BA’s strategy making. During the political tension in middle-east many people ignored to travel with BA, which caused a huge loss for its yearly revenue. Another important change that could affect BA’s strategy is legal issues. BA faced various legal obligations in different countries that played a huge impact on their future staretgy. Many countries has different rules for their airline sector and BA has to follow those rules to operate its fleet in those countries. A SWOT analysis of BA can be included here to evaluate its possible major changes in external environment. Strength:​ 1. Merger and Acquisition ​ ​ 2. Opensky agreement, ​ ​ 3. Strong brand image ​ ​ 4. Expansion of fleet Weakness: ​ 1. Cost of management, ​ ​ 2. Decline profitability ​ ​ 3. Labour strike Opportunities: 1. Emergence of new market, ​ 2. Increased travel business in europe, ​ 3. Economic restoration, Threats: ​ 1. Raising fuel cost, ​ 2. Changing of consumers’ behaviour, ​ 3. Unstable political issues worldwide. PESTEL Analysis In order to measure success in airline industry, en external environmental analysis is very important. This PESTEL analysis will explain the BA’s position in the market, particularly in terms of competitors and how it assessing to meet its current and future challenges. Factor Key Points Implications for BA Political 1. Heavy regulations, 2. Increased security due to past attacks. 1. Compliance is essential, 2. Sufficient security measures should be in place. Economic 1. Global Economic Crisis, 2. Oil price is not stable, 3. UK consumer saw largest decline in spending. 1. Possible reduction of business travel. 2. Directly affecting the BA’s cost base. Social Technological 1. UK has an aging population, 2. Increasing unemployment. 1. Online user normally use comparison site. 2. Online booking and reservation becoming more popular. 1. Potential opportunity for growth as older person will spend more time in holiday. 2. Increased bargaining power for new employees. 1. Increased bargain power for both parties. 2. Must ensure that BA’s remain up to date. Ethical 1. Noise pollution control 2. Cancellations of flight and baggage loss. 1. New legislation, 2. Such ethical issues could have a detrimental effect on reputation if left unresolved. Legal 1. Collusion and price fixing. 2. Open skies agreement. 1. Restriction on mergers will have an impact on BA’s proposed alliance with American Airlines. 2. Opportunity for BA and its competitors to freely transport aircraft between the EU and US. Task 2 Analyse the effects of current business plan Any organisation has to have a detailed plan for their business. This plan determines the mission and vision of that organisation. The strategic planning team develop this business plan for the organisation. By assesing this plan any stakeholder or other external entities can get idea about the type and area of business. There are many tools for analysing the effects of such plan over the organisation. These analysis tools includes: SWOT Analysis, Value Chain Analysis, Porter’s Five Forces Analysis etc. To consider the effects of business plan on BA, author will use Porter’s Five forces tool here. British Airways- market position, by Porter’s Five forces: Force Strength 1. Competitive Rivalry: b. BA caters for other flights, c. There are very small diffrentiation between BA and other competitors in terms of pricing, d. Short Haul market is more fragmented by small players. 2. Power of Supplier: a. Only two suppliers for aircrafts, b. BA restricted by sole supplier of fuel to the airport. 3. Power of Buyer: a. For long haul, customers has no choice most of the time, b. Availability of flight and seats are not enough c. Price normally changes according to demand. 4. Threats to new Entrants: a. Competitive Environment, b. High regulatory requirements, c. High cost requirements. 5. Threats to substitutes: a. Very few direct closed substitutes, b. Short Haul flight: Euro Star or Ferry, c. Long Haul flights: No notable substitutes. High High Medium High Low Current Market poistion of BA In startegic manageemtn various tools are used to analyse the current market position of any organisation. These tools are proven technical analysis tools in management sector. The analysis tools that mostly used for the market position analysis are: BCG Matrix, GAP Analysis, Life Cycle Analysis, Market Share Analysis etc. In order to undertake the BA’s current market share analysis as asked in the course work, author here used two tools. These are below, BCG matrix Figure 1: BCG Matrix (Source: Emerald Insight 2012) British Airways had a great market share and low growth in last few years. It is evident that, they did not make any big investment either in their fleet or increasing the destination, which could make them cash cow. In recent, they changed their staretgies and concentrating on increasing fleet as well as expanding the geographical market. BA’s another big strategic decesion was merger with Liberia which finally done on the end of 2010. This merger will help to increase BA’s revenue as a one of the top in the avaiation inductry. By doing so, BA will not only generate the large amounts of money they will also consume large amount of money per year. Therefore the cash in every direction approximately nets out. This kind of activities proves that British Airways is becoming a Star but in slow process. Product/Service life cycle Introduction Stage By the 1920’s Britain had a lot of airline companies but due to strong competition many private British air carriers were forced out of business. In 1923 all these companies merged to form a single british international air carrier called the Imperial Air transport. Meanwhile, the british airways, had begun to impose a big threat and competition to imperial air transport which resulted in the formation of the British Overseas Airways Cooperation was formed (BOAC) that later combined with the BEA and 2 smaller companies formed the British Airways (BA) Growth Stage The growth can be easily marked by the introduction of the concorde into the BA. In 1985 British Airways was made a public limited company. In February 1987 the privatization was finally consummated when 720.2 million shares of British Airways stock were sold to the public for one billion pounds. Expansion of fleet and routes were even more noticeable after mergers with other carriers like Bcal (British Caledonian). Due to the expansion of BA, another carrier Laker Airways were also forced out of business. This marked how dominant BA was turning out to be in the air carrier sector. Maturity Stage The BA mergers assured the dominance of the carrier in the home market secure for the time being. During this stage alliances and mergers made/attempted by BA with other carriers in different markets were numerous: Aliiance with Aeroflot in Russia to create Air Russia. Attempted merger with KLM royal dutch airways. Broke down due to valuation of the two firms. Purchased 25% of Qantas airlines in Australia. Gained 49.9% of the French, TAT European Airlines. Started a german carrier called Deutsche BA with 49% ownership. Evaluate the competitive strength and weakness According to Jhonson (2008), a value chain analysis is undertaken when a authentic approach to develop competitive advantage has made. In here, in order to analyse the British Airways competitive advantages, value chain analysis has done. Figure 2: Value Chain Analysis (Source: Emerald Insight 2008) Value Chain Analysis: Primary activities within value-chain analysis are the ones that directly affect the business within short period of time and their affect is easy to monitor. They are inbound logistics, operations, operations, outbound logistics, marketing and sales, and post-sales services. Inbound logistics. Goods received from company suppliers are referred to as inbound logistics. Competitive advantage is achieved in inbound logistics stage of the business by BA through establishing on-going relationships with suppliers, sophisticated system for stock control and professional training that has been accredited by UK City and Guilds (BA Press Office, 2008) Operations. Generally, operations stage of the business involves preparing goods and services to be sold to customers. BA has a range of competitive advantages in operations part of the business through offering its customers increased security for their luggage, offering quick check-in services and also offering some services such as ticket bookings and booking of other services online. Marketing and sales are considered to be one of the main grounds for gaining competitive advantage and usually is utilised by many companies fully. Competitive edge gained in marketing and sales by BA involve  marketing activities not only to customers, but also to all stakeholders of the company. Also, BA senior management large amount of budget for marketing and sales initiatives for the company. Task 3 Strategic options for British Airways In order to develop strategic options for an organization using modeling tools, author here used Ansoff matrix. Here is the discussion with this tool. The Ansoff implies business growth either by marketing new or existing products in existing or new markets (Shaw 2011, 83). Market Penetration Although BA already has presence in the existing market it is facing stiff competition. For example, in the short haul market, rapidly saturating with budget airlines, BA lost  £1 billion in revenues by end of 2009/2010 financial year. The major options currently are 1) Improving on people processes including bag handling 2) Further investment on information technology especially on internet bookings (British Airways 2010, 58) Market development Market development strategy focuses on non-buying clients in already currently targeted segments and focuses on new customers in new segments (Angwin, Cummings , Smith 2011, 73). BA is trying to regain some business class customers from Virgin airlines and other competitors. Product development Product development entails the process used to bring new products into the market. For example, BA introduced a new in-flight entertainment system in the Boeing 777-300 ERs in 2010 and the First Cabin, a sophisticated ne cabin that offers customers the chance to work, recreate, eat and sleep (British Airways 2010, 67). Diversification Diversification is a business strategy that attempts to increase profitability by introducing new products in new markets. Formation of alliances is a relatively new trend in new markets, for instance; by collaborating with India’s Kingfisher airlines, BA will increase destination connections and improve flight schedules (British Airways 2010, 76). Selection of the most viable strategic options The best way of doing this is by eliminating the least viable options to remain with the most viable options.   Renovation of brand image: British Airways already possesses the advantage of having a globally recognised brand name (Buckingham 2011, 13). Introduction of complimentary services: essentially requires the diversion of capital funds to implement. Currently, it does not significantly enhance Product development (Ansoff) (Punzel 2011, 32). Diversifying into other transport markets- Diversification is currently not a priority relative to other more beneficial strategies (Punzel 2011, 32). Supply chain migration: As part of diversification (Ansoff), this is also not a viable strategy at this time (Belobaba, Odoni, Barnhart 2009, 67). Options for future organisational strategy Through market segmentation , companies divide large heterogeneous markets into smaller segments that can be reached more efficiently with products and services that match their unique needs.(kotler, 2009) British Airways has divided it market segmentation into different variables. There are number of variables involved in consumer market segmentation, alone and in combination. These variables are: †¢Geographic variables †¢Demographic variables †¢Psychographic variables †¢Behavioral variables Occupation- British Airways give extra benefit for High Class .Some of the benefits like Club Card. Income- People who are into business class can travel in British airways as airfare are very high. Nationality – In british airway all different kind of nationality travel.

Hitler’s Life and what he did Essay

Adolf Hitler was a German politician who was born in Austria. He fought for the German army during the First World War, becoming one of the most decorated veterans. After the war, he joined a political movement that was later to become the infamous Nazi Party (Kershaw 5). That was in the year 1919; and by the year 1921, he had become the leader of the National Socialist German Workers Party, abbreviated as NASDAP or simply the DAP from its German name (Giblin 52). Adolf Hitler was later to become a very instrumental figure during the build-up to the Second World War, and during the war itself. He is remembered in bad faith as one of the main architects of the holocaust. In this paper, I aim to discuss his life in detail and how his rise to power influenced world affairs. Early Life Adolf Hitler was born in a town known as Braunau-am-inn in Austria near the German border to Alois, a customs officer and Klara on the 20th of April, 1889 (Kershaw 5). At the age of six, he was already attending school around the town of Linz, which is located to the east of his birthplace. Hitler’s performance in school was however pathetic, and this forced him to abandon school without completing his courses with the ambition of becoming an artist (Kershaw 6). Between the ages 16 and 18, Hitler did not have any employment. He solely depended on his mother for his upkeep since his father Alois had died when Adolf was merely thirteen; but at eighteen years, he had acquired a keen interest in politics and managed to successfully apply for admission at the Vienna Academy of Fine Arts (Kershaw 7). Adolf Hitler the Orphan When Adolf Hitler was 19 years old, his mother died of cancer (Kershaw 9). He had no relatives either able or willing to support him; and his predicament prompted him to move to Vienna hoping that he would somehow manage to make ends meet. That was in the year 1909; and in Vienna, things did not go so well for the young vagrant. Within a year, he was sleeping in shelters for the homeless (Kershaw 9). He had vehemently refused to accept any form of regular employment but readily took up any menial jobs that would come his way and also sold some of his paintings so that he could provide himself with subsistence. Adolf Hitler in the First World War By the year 1913, Adolf Hitler was still homeless and broke. In the hope of bettering his life, he moved to Munich, Southern Germany (Welch 5). This relocation coincided with the outbreak of the First World War that broke out in 1914. Adolf Hitler volunteered to serve in the German military and was accepted into the 16th Bavarian Reserve Infantry Regimen (Welch 31). His tenure into service of the state had officially begun, and no one could imagine that he would once rise to lead his nation into war against the world. During the course of the war, Adolf Hitler fought so bravely that he became widely recognized. He was duly promoted into Corporal, getting decorated with the military honors of the Iron Cross Second Class and the Iron Cross First Class (Giblin 54). He wore the latter up o until the day he died; but the irony was that the officer who recommended him for the second award was a Jewish regimental, a race he was going to persecute severely after his rise to power. In 1981, he was temporarily blinded by a gas attack orchestrated by the British. He however made a quick recovery and returned to his regiment, based in Munich, in December 1918. Adolf Hitler Ventures into Politics (Welch 24) Adolf had his first stint in politics between December 1918 and March 1919 while he was working at a camp for prisoners of war before returning back to his regiment in Munich (Housden 66). After his return, he witnessed an incident in which local communists attempted to take over political authority before the army effectively quashed their attempt. During the proceedings of an investigation, which was established to inquire into the incident, Adolf Hitler was called in as a witness. Afterwards, he was appointed into a local organization within the army whose function was to persuade soldiers who were returning from the war not to convert into either communism or pacifism (Housden 67). While serving in the organization, Hitler greatly developed his oratory skills. His job description also involved him conducting espionage activities on some political groups, which were mushrooming in the background of the Munich political scene (Welch 41). One day, he attended a meeting organized by the German Workers’ Party and when one of the members stood to deliver a keynote address, Adolf Hitler was so infuriated that he burst out, delivering a charged harangue to the speaker. The founder of the German Workers’ Party, Mr. Anion Drexler, was so impressed with Hitler’s outburst that he spontaneously asked him to join their party. Hitler, though hesitant at first, agreed to join the organization and became its seventh official in the September of 1919 (Welch 41). Hitler became a vocal official of the German Workers’ party and addressed a crowd of over two thousand people in Hofbrauhaus, Munich in February 1920 where he managed to get the attention of the people (Welch 41) . Leader of the Nazi Party Involvement with the DAP meant that Adolf was discharged from the army. He then engaged into an extensive campaign increasing his influence inside the party, raising funds for its mechanisms and winning in supporters and sympathizers (Hauner 32). He increased the strength of the Nazi party and even attempted to overthrow the government. In the melee, he and other leaders of the National Socialist German Workers Party, which was now the name of the Germany Workers’ Party, were arrested and detained. Upon his release after six months in Jail, the mechanism of the Nazi party had been crippled. Hitler himself found out that he had been banned from delivering any public speeches. However, the great depression in the mid-1920s brought a new opportunity for Hitler and his party to convince the people of Germany. He participated in the 1932 election but lost, even though the winner of the election did not last long owing to external pressure (Housden 71). Adolf Hitler’s party formed a coalition after securing a parliamentary majority and used their bargaining power to prevent the formation of any other government until Adolf Hitler was named chancellor in 1933 (Kershaw 17). Having secured the highest political seat in the nation, Adolf proceeded to consolidate his grip by convincing the German people that he was their savior from the economic woes external aggression and other undesirable minorities. He and the Nazi party eliminated opposition to their rule. Hitler and the Build-up to the Second World War  The Nazi regime immediately embraced aggression as a foreign policy to stamp its authority in the world. It formed alliances that were later to group nations during the war. Adolf denounced the treaty of Versailles and made an alliance with Austria. In international peace forums, Hitler would preach peace and claim that the destruction of the First World War made Germany need a lot of time before she could be in a position to re-arm for war; but back home, he placed priority in military armament (Victor 59). He could not even allow funds to be diverted to creating employment if his military budget was not satisfied. It is this arms race that was later to lead to the greatest war mankind had ever known, the Second World War. Hitler and the Holocaust Hitler embraced a philosophy known as racial hygiene that was based on the concept of racial purity under which all â€Å"life unworthy of life† was to be exterminated from the face of the earth (Victor 63). Through a program named Action T4, he ordered for the killing of all children with developmental and physical disabilities. These were his first victims. Because of public outcry, Hitler created an impression that the killings had been stopped, but in a period spanning six years from 1939, between 11 and 14 million people were killed (Hauner 71). Among these were six million Jews. Many victims died from diseases and starvation while enslaved in national and private German ventures while others were either gassed or burned. Among the Jews, other population groups targeted in the holocaust were political opponents, gays and lesbians, the physically disabled and mentally retarded, trade unionists and psychiatric patients.

Drawing from module materials, analyzing how Fair trade consumption Essay

Drawing from module materials, analyzing how Fair trade consumption shapes the ethical experience of its users. How does this pa - Essay Example Thus, the essence of Fair Trade Consumption is not just to desire to be ethical, but to believe in the concept of ethical behavior for both the corporations and individuals, to approve of such ethical behavior and to demand that such behaviors be displayed by the business community (Simon, 2007 p18). The concepts of both demand and approval therefore shape the focus of this organizational form, where the demand of any corporate product is made based on the self-approval of the necessary ethical compliance. Fair Trade Consumption demands that we, as the ethical players should not just desire to be ethical, but that ethical behavior should be the basis of all consumptions we make and a fundamental feature of what we think as self, not just as a fair practice, but out of self-approval (Simon, 2007 p23). Fair trade consumption is an organizational form that serves to shape the ethical behaviors of both the producers and consumers, as well as that of all the organizations and agencies tha t operate in between, through creating a partnership that is based on dialogue, mutual respect for all parties and transparency (Bryant & Goodman, 2004 p344). Oxfam is an example of a firm operating under the Fair trade consumption umbrella, which has opened over 750 charity shops for selling second hand clothes, books and other items, for the mere purpose of ensuring to reach the less disadvantaged, while also enhancing the environmental conservation efforts (Clarke, et al., 2007 p585). While the organization of Fair trade consumption could be perceived as political mechanism that is not compatible with the business goals and objectives, the truth is that this organizational form has helped to shape who individuals believe they are, through a process referred to as Ethical Selving (Shreck, 2005 p18). For example, the Fair trade Movement has been working towards raising awareness among the consumers, regarding the negative effects of their non-ethical purchasing, to enable such cons umers exercise their purchasing powers responsibly and positively, through supporting the organizations, business entities and corporations that are enhancing developmental sustainability through corporate social responsibility and caring for the environment (Doherty & Clarke, 2012 p297). This campaign has been geared towards enhancing conventional international trade, which is based on the precepts of transparency, dialogue and respect for all the stakeholders in trade. The organizational form of Fair trade consumption does not seek to enhance responsible trading of the trading partners through trading activities only, but also through campaigns for raising awareness, geared towards ensuring that ethical business standards are not just a preserve of the partners within the Fair trade consumption organization, but the same should hold both locally and internationally (Williams, 2013 p17). The purchase and consumption of Fair trade products does not only serve to present the individu al buyer as one who cares about the implications of poor business practices, but to define the individual as an ethical person (Bird & Hughes, 1997 p167). Therefore, through purchasing Fair trade products, the individual purchasers tend to rebrand themselves as ethical, and that fact with time sinks

Litigation public relations Essay Example | Topics and Well Written Essays - 500 words

Litigation public relations - Essay Example One should remember that litigations against companies are only brought about when there is a strong suspicion of wrong-doing, and the litigation is raised usually by competing companies or the general public. While lawyers can argue that every company has the right to defend itse is lf, PR managers on the other hand usually act out of loyalty as well as their own investments in the company. In this sense, one can see that ethics are not the primary motivation for LPR exercises. As opposed to publishing and reporting the truth as it exists, LPR efforts attempt to color this truth and make it favorable to the company's cause. This might ultimately prove beneficial to the company by reducing negative publicity and consequently not affecting its bottom line, but the general public and the broader industry might suffer due to the misinformation being generated. To be fair to the defendants, one has to concede that media coverage generally tends to be hostile to them. For example, most la w-suits are covered from the viewpoint of the plaintiff or the prosecutor and their case gets presented in greater detail. There is a slight negative bias toward the defendant, for they are deemed as wrong-doers until proven otherwise.

Masking Poor Communication Essay Example | Topics and Well Written Essays - 500 words - 2

Masking Poor Communication - Essay Example Perhaps this is because we tend to take the allegiance of our family members for granted. Over time, we start navigating through our communication approaches, believing that those who are close to us will never leave us and our bond with them is too strong to withstand any misunderstanding or miscommunication. It is only when our kids turn rebellious and problematic, or our spouses file a divorce petition that we begin to realize that irrespective of strong family bonds, relationships need to be constantly worked on. I do remember one such instance in my life when I failed to communicate properly with a loved one. My 14 year old sister Victoria was chronically obese. The doctors had diagnosed that unless she engages in some fitness activity, she could develop serious health problems. Being a fitness conscious person, I decided to help Victoria. I woke up Victoria at 5 in the morning and she gladly changed into her track suit and sport shoes to go for a walk with me. I told Victoria that we will have a half an hour brisk walk followed by some exercises. However, after a couple of minutes I notice that Victoria was lagging behind me by at least 300 meters. Moved by my concern for her, I simply yelled at her, believing that this will encourage her. However, to my dismay, Victoria broke into tears and ran back home, leaving me alone. Standing there I mulled over this problem. It was then that I realized that I simply failed to understand the fact that being an overweight and sedentary person, engaging in brisk fitness activities on the very first day must have been too much for Victoria. I was assessing Victoria by my standards. Just because she was my sister, I had turned blind to her problems and had not even tried to talk about them with Victoria. So, on returning home I apologized to Victoria for my aggressiveness. The next day onwards, I redesigned a fitness regimen after taking Victoria into

Sustainable Development of the Happy Planet Index Assignment

Sustainable Development of the Happy Planet Index - Assignment Example The firm that is analyzed in the paper is Happy Planet Index (HPI) that was designed in the year 2006 to evaluate the certain condition of the human life and the association of the humans and the environment. The previous indices like the Gross Domestic Product (GDP) and the Human Development Index (HDI) have lost their worth, as the most of the people agreed to be happy and healthy instead to being rich. In other words we can say that the Happy Planet Index (HPI) is the measure of how healthy and happy the humans are leading their lives and how is the activities of the humans affects the environment surrounding them. Moreover, the rate of consumption of natural resources also matters a lot in determining the Happy Planet index (HPI). The carbon foot prints produced by the humans largely affects the index and in this way, it encounters the ecological footprints bet unit person residing in a particular locality. The lower the value of ecological foot prints, the larger will be the Hap py Planet Index (HPI). Happy Planet index contributes much in the sustainable development of the planet as the Happy Planet Index tells about the growth of the ecological foot prints per person residing in the certain locality. In major cities of the world and the bigger and progressed countries of the world, it is seen that the ecological foot prints per capita is more as compared to the some of the underdeveloped countries. Moreover, such areas, which have forest and green fields in the vicinity, have the higher Happy Planet index. It can be noticed that most of the people want to have a healthy and happy life instead of a lavish life that is full with money but lacks health and happiness. The major strength of the HPI over other types of indices like GDP etc is that the economic perspective attached with the GDP and others is replaced by the Happy Planet Index and provided a Satisfied and happy life to the people. It associated the humans well being to the ecology. The previous i ndices have pity less information about the health and happiness of the persons. The methods involved in the evaluation of the index are simple enough to be understood by the common public as well as politicians. The factors like the Ecological footprints and the life expectancy can be calculated and utilized in the calculating the Happy Life index that is then compared to other regions of the world but the results might have some minor errors particularly when considering the ecological footprints. The index is the way to encounter many factors, some soft as life satisfaction and hard as Life expectancy and ecological footprints. It covers both state wise factors as resource consumption and individual’s factors like individual’s well being. However, Happy Planet Index (HPI) has some limitations, as the Happy Planet Index has a major factor associated with it is the ‘Happiness’ and it is hard to measure the happiness as the complexity of the term is heavil y discussed among social reformers. In different regions of the world, the ideas related to the term may vary and it depends on the metal status of the person to define the term. In this way, the policy building step becomes more complex that is a limitation in the Happy Planet Index (HPI) (Schepelmann, Makipaa & Goossens, 2007). Moreover, as the index is named as the Happy Planet Index (HPI), many people got the wrong idea of the index and considered it only an index that depicts the happiness of the country while the Happy Planet Index covers the environmental, ecological and Longevity factors. The biological indicators or the biotic indicators are the organisms or organism or community’s aspect, which are the part of the environment and as some alteration in the environment occurs, the organisms correspond to the change and show some special characteristics. Some biotic indicators prove the purity of the water through their presence in the water, while show that the water is not ideal for drinking. Some organisms

Scientific Misconduct Essay Example | Topics and Well Written Essays - 500 words - 1

Scientific Misconduct - Essay Example Research precedes publication and accordingly, lapses happen. This threat put weight on specialists who pick to maltreat guidelines relating to research. Researchers submit to different violations extending from written falsification, information distortion, and information duplicating, and inclined surveys for some reasons including business purposes. The crucial purposes behind these exercises are bending data and formed to oneself alteration. Copyright encroachment is the work of other person arrangements, approaches, or words without giving legitimate credit. Apparently, this is the most broadly distinguished kind of wrongdoing. From time to time, it is troublesome to figure whether inventors intentionally disregarded a particularly noteworthy allude to or required taking in of the prior work. Discovering credit can furthermore be coincidentally reassigned from the first discoverer to a better-known expert (Rivlin). Inclination reviews of papers or recommendations are interchanged because some research conclusions may be unpleasant to the redirections of the researcher or his/her sponsor(s). Uncovered explanations are an ordinary sensation in coherent research that incorporates making without a doubt unverified cases. This violation is seen as a kind of investigation appalling conduct disregarding the way that there is no affirmation that occurrence of this structure have never provoked an offense (university). A related issue concerns the purposeful covering, disillusionment to appropriate or particular landing of the findings of exploratory studies. Studies may be covered or remain unpublished in light of the way that the disclosures are seen to undermine the business, political or distinctive distractions of the supporting agent or in light of the way that they disregard to support the ideological targets of the authority (Hrabowski). Changing of assembled data happens when an investigator fails to accomplish

Biochemical identification-qualitative analysis Lab Report

Biochemical identification-qualitative analysis - Lab Report Example Thus it is paramount to be able to determine the specific elements present in a given compound. As a result, several methods have been devised to facilitate the detection of the different elements present in various selected compound. This not only helps detect the elements present, but also the minerals and the type of ions present. 10 drops of 2% calcium chloride, yoghurt extract and water were put in the first, second and third test tube respectively. The three test tubes were then labelled clearly using a pencil and a sticker. 10 drops of oxalic acid were then added in each of the tubes and the solution shaken thoroughly. The results were then recorded in a table form. 10 drops of 2% calcium chloride, yoghurt extract and water were put in the first, second and third test tube respectively. The three textures were then labelled clearly using a wax pencil. 10 drops of silver nitrate were then added in each of the three test tubes and the results recorded in form of a table. 20 drops of each of lactose, glucose, starch, Hydrolysed glucose, hydrolysed starch and water were put in a test tube. The tubes were then clearly labelled at the rim. Benedict’s reagent was then added to each of the tube while at the same time mixing by shaking gently. The test tube were the heated under a water bath for two minutes after which they were removed and the results recorded in a table. The gridded white paper was labelled with hydrolysed starch, starch, glucose, lactose, sucrose and hydrolysed sucrose. Water was also used as a control experiment. A spot plate was put on the label white paper and few drops of each of the above stated reagents added to the corresponding wells on the spot. 1 drop of I2 – KI was then added to each sample and mixed thoroughly with a tooth pick using different toothpick on each reagent spot. The results were then recorded in a table. The reagents Nucleic Acid, Amino

Understanding Geospatial Data in Development Assignment

Understanding Geospatial Data in Development - Assignment Example A band ratio approach can be used by diving band 5 by band 2 in order to separate the water line from the clouds. The rate of change of the coastline can be calculated for transects greater than 16000 and generated at intervals of 50 m along the coastline and the main islands. This can be done using the End point Rate technique in the Digital Shoreline Analysis System in ArcGIS. Bangladesh is located at the mouth of Brahmaputra and Ganges which are the two largest rivers in the world flowing from the Himalayas. A large part of the country is located in the Bengal basin which is an extensive geosyncline and has a large population of about 14.2 million people. Most people live in the low lying plains floodplains and delta plains which are usually very vulnerable to flooding during the monsoon season (Alesheikh et al, 2007). As a result, Bangladesh is normally considered as one of the most risky countries in the world due to exposure to the effects of climate change and sea level rises. The coastline of Bangladesh covers an area of about 47,201square kilometers and this region is inhabited by about 46 million people. River Ganges drains about 1114000 square kilometers of catchment area and the River Brahmaputra drains 935000 square kilometers of catchment area and these supplies billions of tonnes of sediments every year in the Bengal basin. This rapid increas e in sedimentation results into a very rapid accretion in the estuaries (Goodbred, 2003). In other sections of the coastline where rapid erosion is experienced due to strong tidal currents and strong waves action, rapid subsidence can be noted with a recession of about 3-4 km of the shoreline from its original position. If we compare the Landsat images between 1973 and 2000, the recession rate of the shoreline and the time frame can be established (Benny, 2000). By comparing the satellite images

Analyse the key elements of an effective approach to recruitment and Essay

Analyse the key elements of an effective approach to recruitment and selection - Essay Example It is not only the work-related knowledge of an employee that is to be checked in the modern complex workplace, but there are issues like aptitude, attitude, temperament, and life vision that too have a role in the performance of an employee. Thus, altogether, selection and recruitment have become very important in any organization. There are various stages in a standardized selection procedure, and there are a lot of things to be taken care of while handling each stage. This paper is to look into the various stages in the process of selection and recruitment, and to analyze the key elements that decide the success of each stage. As Catano, Wiesner, Hackett and Methot (2009, p. 25) observe, there will be a large number of applicants in most employment situations; and hence the employer’s goal is to find the candidates who possess the knowledge, skills, abilities, and all other features required to successfully perform the particular job. The Structure of Recruiting In the opin ion of Stedt (2006, p. 38), the initial stage in the recruiting process is the design of an effective recruiting strategy. To develop an effective recruiting strategy, one should have knowledge about the following; the industry, the corporate culture of the company, the exact nature and number of job openings, expected hire dates, place of hiring, the budget to be spent on recruiting, time schedule, interviews, compensation package to be offered, and orientation of the new recruits (ibid). At this juncture, an overview of the key elements of the selection and recruitment process is presented below: 1 Clearly identifying the nature of the job to be filled 2 Producing a job description 3 Defining a selection criteria for the post 4 Advertising the post 5 Short-listing the candidates who meet the criteria 6 Preparing for the interview 7 Assigning core interview questions to board members 8 Evaluating candidates based on selection criteria 9 Communicating final selection decision (Sourc e: Recruitment and Selection Procedures, National University of Ireland, Maynooth, July 2006, p. 5). 1) Identifying the nature of the job to be filled The first stage is to identify the number of requisitions and the type of openings. This is utmost important in any organization because lack of clear idea about the number of openings, job titles, location, nature of the job, and date of hiring will affect the entire plan of selection and recruitment. It is only with a clear vision of the ‘to be filled’ job positions that a perfect recruiting plan can be developed (Stedt, 2006, p. 39). 2) Job description The purpose of job description is to set out the total purpose and base of the job. It should clearly address the key responsibilities involved in the job and the environment in which the job is done. The benefit of this job description is that the people who are engaged in selection can do so with a well-defined and clear idea about the job, responsibilities, and the sk ills required for doing the job. In addition, this will help the applicants in having a clear idea about the nature of the job while applying. However, the description will vary according to the nature of the job that is to be filled; but certainly, a degree of description is required for all posts. Understanding the importance of job description, recently, companies have started to give importance to presenting the purpose

Eriksons Timeline Essay Example for Free

Eriksons Timeline Essay According to Erikson, there are eight stages of life. They are infancy, early childhood, childhood (play age), childhood (school age), adolescents and young adulthood. I just turned 34 this month and I know psychologically that I am in the adulthood portion of my life. Over the years I have caught myself asking questions like; who am I? And how do I fit myself into society? I would say over 10 years ago I began the sixth stage of my life, intimacy versus isolation. When I finished high school I thought I found that special person until I noticed that we became different people. I wanted more out of someone to be able to date and be able to fall in love with the right person. The relationship between the two stages is complex and many people define themselves through intimate relationships with others; and other proper sequence of the stages can be reversed in many people. Woman in the society traditionally exemplified a merging of intimacy and identify issues such as woman identify being defined by her intimate relationships. Sometimes it can be hard to separate the differences between the development of intimate relationships and adult itself. Erikson believes that a person is unable to be truly intimate with others until he or she has made progress with addressing their own identity. Marcia’s, the researcher for identity status, developed a similar idea with addressing their own identity. Macias also developed an idea designed to determine the quality of intimacy in a persons life. A person answered several questions about dating, friendship, and interpersonal he or she commitments may be classified into four categories; Intimate-works at developing mutual personal relationships, has several close friends, involved in a committed love relationship, and is able to express both affectionate and angry feelings in the relationship. Pre-intimate- is a person who has dated but is involved in a committed love relationship, is aware of the possibilities of relating intimately with others, and feels conflicted about commitment and love relationships. Stereotyped- constricted and immature person who has not gone beyond superficial dating relationships, has several friends but they lack significant depth, and he/she dates regularly but does not get involved. Isolated- lacks endurance personal relationships, rarely dates and the person tend to be anxious and immature lacking assertiveness and social skills. If I were to do a test on myself I would say that I am a very mature person who knows what she wants in life because when I am with a person I am very committed and try my hardest to make things work. I would never cheat or do anything to hurt the person that I am with. I dont have any problems expressing my feelings to my partner. I have a friend who refuses to be in a relationship. I feel that she still has a lot of growing up to do and she enjoys playing with other peoples feelings. These people don’t know what love is yet and might not ever open that page for someone else. As for me I know what love is and what it takes to have a good solid relationship. References: McAdams, (2006) The person: A new introduction to personality psychology (4th ed.) Hoboken NJ: John Wiley Sons.

Impact of the Chronic Illness in Patients Lives

Impact of the Chronic Illness in Patients Lives Client Focused Study This assignment will focus on the patients journey and the impact of the chronic illness in their lives. Firstly a rationale for the chosen client and the health deviation will be explained. Secondly, how the deviation has an impact on the patients journey throughout the health care will be highlighted and potential influences of on long term well being of the patient and their family will be explored. Finally, the knowledge gained from the assignment and how it can be helpful in the future practice will be addressed. In accordance with the NMC Code of Professional conduct (2010), the patient chosen for this essay will be named Miss X, to protect her identity and maintain confidentiality. Informed consent will be attached as appendix I. Miss X is a 58 year old patient who had been diagnosed 3 years ago with COPD related to Emphysema. She had been smoking for 40 years and gave up smoking 3 months after her initial diagnosis. She has currently been admitted care to specialised Respiratory ward in a local London hospital, following an exacerbation of COPD. Her current symptoms are chest pain and shortness of breath. The rationale for choosing Miss X for this assignment is because during my placement in the respiratory ward, I found the patient having difficulties to perform physical activities due to the breathlessness. As a result, I developed an interest in learning how breathlessness occurs and its affect on the patients daily life. Further rationale of The Nice guidelines for COPD (2010) reported that COPD is the 5th biggest killer in the U.K. and also Worldwide. In addition, evidence reports that the main cause of developing COPD is due to smoking. The national statistics General Lifestyle Survey (2008) reported that at least 21% of the U.Ks population smoke which means COPD will remain to be endemic in this Country. The annual cost of COPD to the NHS is estimated at more than  £980 million and the figures are rising every year. Beraden (2011) reported that incidence of breathlessness in patients with diagnosed COPD is approximately 65% and 90%. These statistics highlights that it is impo rtant to be aware of the health deviation of COPD such as breathlessness in order to ensure the patient receives a quality of life. Evidently, the pathophyisology of breathlessness caused by emphysema is noted to be a physical development of airflow obstruction and impaired gas exchange. Blackler (2007) explains emphysema as a progressive chronic lung disease where the airways are inflamed and the tissue of the lungs and the alveoli are destroyed. The inflammation in the airway obstructs the flow of air in to the alveoli. In addition, the alveoli lose their elasticity and during breathing this loss can lead to the alveoli collapsing and causing breathlessness. The main factor causing these characteristics of Emphysema is Smoking. Mc Cance, (2010) informs that smoking cigarette activates the neutrophils which subsequently release the enzymes protease and anti protease. As a result of the toxins from cigarette smoking, the chemical activity of the protease and anti protease is imbalanced. The author further explains that a balance is required in order to maintain normal lung function and the derangements of this balance may result in increased destruction and inappropriate repair of the lungs. Inappropriate repair of the lungs can lead to the alveoli being eliminated of the pulmonary capillary bed, causing mismatching in ventilation and perfusion. As a result there is less surface area for the gases to exchange causing decrease of the oxygen levels in the blood (Mc Cance, 2010). Thus any mild form of exercise can raise oxygen requirement leaving the patient breathless. This is evident in Miss X whenever she performs any type of physical acti vity. In addition, Damjanov (2006) explains that the destruction in the alveoli and the bronchiole wall also contribute in the reduction of elastic recoil of the airway. This leads to difficulty in expiration as the loss of elastic recoil reduces the volume of air that can be expired . As the air is not effectively exhaled, air trapping occurs causing the chest to expand. Long term air trapping in the lungs causes the chest to have a barrel like appearance. This is because the lungs are over inflated with air and the ribcage mostly remains expanded which gives the chest its barrel shape (Damjanov, 2006). Barrel chest is very noticeable in Miss X. People who smoke do not necessarily develop Emphysema therefore inherited genetics disorders are believed to contribute to the development of this disease. McCance, (2010) explains that emphysema mainly occurs with patients who have Alpha 1- antitrypsin deficiency (A1AD). In A1AD enzymes such as elastase destroys the elastin and the tissue of the airway which again leads to mismatching of perfusion of gas exchange and ventilation. Furthermore, Pryor and Prasad (2009) describes the sensation of breathlessness originates when the sensory system activates within the lungs, chest wall and the respiratory muscles raise awareness of breathing discomfort. However, psychological factors can also be associated with breathlessness. It is regarded as a subjective experience in COPD anxiety act as an trigger when the patient sense discomfort in breathing. Some studies show the following sequence of events; aggravation by anxiety and panic attacks leads to breathlessness and so forth a continuous cycle is created (Robert and Stockley, 2007) The patients journey starts when the patient says so or from diagnosis to the end of life. Three years ago before her diagnosis, Miss X went to see her GP when she started noticing breathlessness whilst performing physical activities. The GP diagnosed Miss X based on her clinical features and other tests; Chest Ct Scan, her Blood test and her spirometry reading which was FEV1/FVC The GP also referred her to Smoking Cessation Clinic along with a prescription of nicotine patches which helped her quit smoking after 5 months of her first screening date. The NICE COPD Guidelines (2010) highlights that Smoking Cessation should be recommended to newly diagnosed patients. As stated by the Department Of Health the government targets to reduce the smoking population further than its current 26%, which was achieved successfully by 2010 (DOH, 2010). Despite the governments efforts, literature reviews shows that not all of the patients fully recover from smoking addiction. The study conducted by Zhou et al (2009) found that out of 2431 patients who managed to quit smoking after Smoking cessation, 80% were reported to relapse after 3 to 18 months. The data may not be reliable enough to completely prove this high number of relapse because not all the subjects observed carried on for the whole duration of the study. Despite the slight drawbacks of the studies, it has helped the government back up for the funding of smoking cessation clinics. Along with the Smoking cessation clinic miss X was also referred to have annual Influenza vaccination, Pneumococcal vaccination and was encouraged to regular exercise. Miss X is also seen by the community Respiratory Nurse specialist and community nurse on a regular basis for medical checkups. Miss X has had few hospital admissions since her diagnosis due to her exacerbation of COPD. On her recent admission she was brought in by an ambulance as she was not able to breathe due to her breathlessness and chest pain. She was immediately admitted to AE where they diagnosed her with exacerbation of COPD. Miss X was assessed and was stabilised by oxygen therapy and nebulisers in AE. She was then transferred to the Respiratory ward for further investigation and treatment. The ward respiratory doctor requested her for chest X-ray, ECG, Arterial Blood Gases test, blood test, urine dipstick test and sputum culture. The investigation confirmed that she had chest infection. Her oxygen saturation was also maintained by oxygen therapy. Miss X was then started on nebulisers, I.V. antibiotics and for a 7 day course she was on oral prednisolone (Steroids). Jong et al (2007) suggest that oral prednisolone is recommended than I.V prednisolone because there was no difference on treatment and helps reduce patient to be prone to infection. During the stay in the ward Miss X was noticed to be underweight and was referred to the dietician who prescribed her to nutritional drinks and given advice on healthy eating. She was also seen by the Physiotherapist for breathing techniques and mobilising with the breathlessness. As Miss X has had few admissions due to her exacerbation she was also referred to pulmonary rehabilitation after her discharge. The NICE (2010) highlighted that pulmonary rehab illation improves the patients quality of life and therefore, any COPD patient of grade 3 on the MRC scale (Medical Research Council) should be referred to the programme after being discharged. Currently the government suggests that the standard population for rehabilitation up take of the programme should be 230 patients per 100,000 of a normal population in a trust per year. This is a very small number of uptakes in relation to the COPD population; such limitation can create restrictions to access the rehabilitation programme. The deviation can have an impact on the long term well being of Miss X and her Family. COPD is a disease that progress over a long time along with severity of its symptoms. ( 20) confirms that COPD over time results in fatigue, depression, anxiety, reduced exercise tolerance and poor nourishment. Firstly, the effort to maintain normal ventilation, all the energy of the patient is consumed causing tiredness and fatigue restricting the patients ability to perform everyday activities. Miss X interprets her breathlessness has restricted her to perform physical activities and therefore retired from her waitress job at the age of 56. This has led to her being financially dependent on her 22 year old son and government disability financial support. She also relies on her son to help her with household chores as she is not able to perform certain activities by herself such as shopping, cleaning, washing, cooking, paying bills etc. Furthermore, Lahaije et al (2010) proved that COPD patients do eliminate their daily activities due to physiological limitation caused by breathlessness. The study was conducted on 21 COPD patients and ten healthy subjects living in Netherlands. The study measured the performance time for daily living activities; where COPD patients were involved less whereas healthy subjects were higher. The study consisted of only 21 COPD patients and 10 healthy subjects which is a very small sample therefore cannot be generalised. However, the study conducted by Szarm (2010) on a survey of 20693 patients residing in England who were aged between 51- 60 year old were reported to also have an impaired work performance due to breathlessness mostly caused by COPD. The finding from Szram (2010) is more reputable than Lahaije et al (2010) with regards to generalising COPD patients limiting breathlessness as the sample size was much larger Miss x also suffered from urinary incontinence. Literature reveals that patients with COPD do suffer from stress incontinence of urine due to increased abdominal pressure whilst coughing (Tozun et al, 2009). However, some authors forget that inability to reach the toilet in time due to breathlessness could be the factor influencing urinary incontinence in COPD patients. Secondly, the disability caused by Miss Xs breathlessness has also had an impact on her psychological state. Numerous studies have proved that the symptoms of COPD can cause patients to be depressed and affect the quality of life. Stage et al (2009) literature review highlights that depression is common in COPD patients and about 40% of the COPD diagnosed suffer from either severe or clinical depression. The literature review also noted that mortality rate was lower in non depressed COPD patient than the depressed. In addition, she feels that she is a burden to her son and feels embarrassed on having sudden panic attacks in public whilst she is out shopping or socialising. Miss X reported that she felt devalued as she experienced being treated differently by others and also feel socially isolated. The qualitative study conducted by Berger et al (2010) confirms that COPD patients do experience stigmatisations which are triggered by self blame related to smoking, being a burden, embarrassment. Stuenkel and Wong (2009) highlight the Goffmans theory of support groups in which the patients shares similar stigma. The support group evidently has helped to feel accepted, gain moral support. The Breathe Easy support group programme Miss X attends every fortnight has helped her to reduce her stigmisation. In light of all this, Miss X does have a positive attitude to cope with her condition. She is aware that her condition is not curable but can be managed if she complies with the treatment. She is adherent to her medication and her treatment plan. Naidoo and Wills (2010) explain that the Health locus of control (HCOL) is divided into two controls; internal where people are in control of their condition and external where people are beyond control of their condition. Miss X falls under the internal HCOL as she controls her condition very well. Lastly, Miss Xs son is very worried about his mother going to have an emergency admission to the hospital again. The patients son is psychologically stressed and fells socially isolated due to financial and household commitments. However, he has been accessing support and advice from the doctors, nurses and special support groups. Moreover, the review of qualitative studies conducted by Spence et al (2008) explored the specific care needed of care givers of patients with COPD. The review confirmed that restricted activities of daily living and emotional distress were identified by the 7 subjects studied. This assignment has helped me to understand the impact COPD has on the patient, family and health care system. The skills and knowledge gained to care for the COPD patient will ensure an evidence based care will be delivered to the patient and the family. In future, whilst nursing a patient with breathlessness I will follow the guidelines as directed by the NICE guidelines as care required. I will also consider the psychological and social state of the patient on planning the care as these are the main aspects of the disease which impact the patients quality of life. To overcome any issues if countered, social issues will be referred to the social services and any psychological issues should be referred to the clinical psychologist. Finally, I have learned that educating patient and the family of services available and the disease itself is the key to aid them cope and comply with the treatment. In conclusion, the assignment overviews a journey of a patient diagnosed with emphysema with the health deviation of breathlessness. The NHS has been providing treatment and therapies to reduce the risk of patients developing emphysema. Literature reviews indicate that breathlessness can contribute to several psychosocial issues in the patients life. Word Count 2499 References List Beraden,K. (2011). Recent advances in the management of breathlessness. Indian Journal Of Palliative Care. 17 (4), 29-32. Szram et al. (2010). Breathlessness and work performance in older adults in Kent. Thorax. 65 (4), 78-79. Stuenkel, D and Wong, V. (2009). Stigma. In: Larsen,P and Lubkin,I Chronic illness: impact and intervention . 7th ed. USA: Jones and Bartlett Publishers. 57. Jong et al . (2007). Oral or IV Prednisolone in the Treatment of COPD Exacerbations* A Randomized, Controlled, Double-blind Study. American College of Chest Physicians. 132 (1), 1741-1747. Tozun et al. (2009). Prevalence of Urinary Incontinence among Women and Its Impact on Quality of Life in a Semirural Area of Western Turkey. Gynecoloicand Obstetric Investigation . 67 (1), 241-249. Berger et al. (2010). The Experience of Stigma in Chronic Obstructive Pulmonary Disease. Western Journal of Nursing Research. X, 1-17. Spence et al. (2008). Active carers: living with chronic obstructive pulmonary disease. International Journal of Pallative Nursing. 14 (8), Stage et al. (2006). Depression in COPD- Management and quality of life considerations. International Journal of COPD. 1 (3), 315-320. Department of Health. Consultation on a Strategy for Services for COPD in England. London: Department of Health, 2010. British Thoracic Society. Burden of Lung Disease 2006. National Institute for Health and Clinical Excellence. Chronic obstructive pulmonary disease (update). (Clinical guideline 101.) 2010. http://guidance.nice.org.uk/CG101. Last Accessed 20/02/2011 Office for National Statistics. (2010). 12. General Lifestyle Survey 2008: Smoking and drinking among adults,. Available: http://www.statistics.gov.uk/downloads/theme_compendia/GLF08/GLFSmokingDrinkingAmongAdults2008.pdf. Last accessed 20th Feb National Institute for Health and Clinical Excellence. (2006). Pulmonary Rehabilitation service for patients with COPD. Available: http://www.nice.org.uk/usingguidance/commissioningguides/pulmonaryrehabilitationserviceforpatientswithcopd/pulmonaryrehabilitationservicecopd.jsp. Last accessed 20th Feb 2011. McCance et al (2010). Pathophysiology, The Biologic Basis for Disease in Adults and Children. 6th ed. Missouri: ELSEVIER. 1286-1289. Nursing Midwifery Council (2008) The Code: Standards of conduct, performance and ethics for nurses and midwives NMC, London Blackler et al (2007). Managing Chronic Obstructive Pulmonary Disease. England: John Wiley and Sons LTD. 1-12. Damanjov Pryor,J and Prasad,S (2008). Physiotherapy for respiratory and cardiac problems:. 4th ed. UK: Elsevier. 227- 228. Mahler,D. (2007). The Physiology of breathelessness. In: Robert,A and Stockley,I Chronic obstructive pulmonary disease. Oxford: Blackwell Zhou et al . (2009). Attempts to quit smoking and relapse: Factors associated with success or failure from the ATTEMPT cohort study . Addictive Behaviors. 34 (4), 365-373. Naidoo and Wills

Study On A Paperless System Information Technology Essay

Study On A Paperless System Information Technology Essay Many organizations, in an effort to increase their effectiveness and efficiency in order to develop competitive advantages in their marketplace, are eager to develop information technology on their business systems. The age of information technology provides possibilities for an effective coordination of business process. Different partners and parties transact electronically in the modern commerce environment and this creates a push factor for accounting and auditing systems to convert into paperless forms as well. Over the last decade, climate change became one of the top key concerns for all countries. More and more nations are concerned with the sustainability of the worlds environment and are trying to contribute by various policies such as reducing their carbon footprints, conserving on resources, building greener environments and preserving wildlife habitats. The challenge is to maintain economic growth without threatening the long term survival prospects of mankind. One of the key issues with regards to the environment is deforestation. Food and Agricultural Senior Forestry Officer, Dieter Schoene, said, at a United Nations Framework Convention on Climate Change workshop in 2006, that We are working to solve two of the key environmental issues deforestation and global warming at the same time The removal of trees causes many problems including destruction of natural habitat and damage to our atmosphere. One reason for deforestation is the production of paper. Paper pulp is made of wood. Paper production accounts for about a large percentage of felled trees, and thus paper conservation has been a key concern for the world with plenty of researchers, conservation groups, campaigns and initiatives with the aim of reducing paper usage. A typical sale transaction will consist of but not limited to: the quote, the purchase order, the proforma invoice, the delivery note, the sales invoice. This means that one transaction will use at least five pieces of paper and this does not include other documents like the bank payment advice, beneficiary advice and other functions that lead to the sale. In 2007, Singapore had at least 160,000 small medium enterprises. If each business had a conservative average of 20 sale transactions per month, 16 million sheets of paper would have been used which is the equivalent of 32,000 reams of paper. That would mean to the world a lost of at least 1,800 trees every month just because of Singapores SMEs alone. Paperless system is used for automating the accounting information processes. Automation in accounting system means reducing the paper dependency, and it will provide effectiveness. An effective paperless business system will make paper an option rather than a necessity and thus reducing the usage of paper in the corporate world. It is for this reason that paperless systems have also become a need for business processes with many professionals believing that going paperless is no longer an option but a must. Another reason is that paperless systems involve technology which could make the business much more effective. The rapid rise of paperless business solutions and providers around the world goes to show that more and more businesses have identified pursuing a paperless office as a strategy that can help them gain a competitive advantage in their marketplace. It has been observed that internationally (Hannon, Neal 2004) many regions are adopting and shifting towards electronic transactions, electronic business systems and even the development of Extensible Business Reporting Language (XBRL), a standardized digital language for business financial reporting. The EU for example already has a large and extensive list of directives covering the usage of electronic transmission of financial transactions, customs and trade documents, taxation issues, online privacy and security. Almost all countries in Asia have electronic transaction laws, with the exception of Sri Lanka and Nepal which have pending legislation. In Singapore there are many statutes that govern the administration of documents within organizations. A recent addition is the Electronic Transactions Act 2010 where it is specifically stated that where a rule of law requires any document, record or information to be retained, or provides for certain consequences if it is not, that requirement is satisfied by retaining the document, record or information in the form of an electronic record if conditions are satisfied (Singapore Statutes). The Singapore Standard for Auditing, namely SSA 500, also deals with electronic documentation. It has specified that electronic evidences are accepted as long as they fulfill the requirements. However it has also stated that electronic evidences are not as reliable as original documents. This contradicts the Electronic Transactions Act 2010 where the original documents may actually be in electronic forms. It is in the above context that this study attempts to investigate the awareness of the implementation of the Electronics Transactions Act 2010 in Singapore. It further attempts to examine whether such awareness translates into an intention to adopt paperless accounting systems and if there is no intention to adopt paperless accounting systems then the reasons for companies resisting the intention to pursue a paperless office. For the above purpose, the study will conduct a survey on the awareness of paperless accounting and the Electronic Transactions Act 2010 in Singapore and whether it has impacted the way businesses operate in various industries. It will also survey on the reasons that hamper businesses from adopting electronic transactions as part of their operation models. The study will also attempt to find out what can be possible push factors to help businesses adopt paperless accounting. LITERATURE REVIEW The case for paperless accounting and chasing paperless offices have been researched and discussed by many practitioners and researchers, yielding a lot of literature on this topic both in popular and academic sources 2.1 The Case for Paperless Accounting Paperless accounting is based on electronic transactions where all business transactions are recorded electronically. The literature available on this topic is generally from popular sources with very little scholarly research attempted. The literature on paperless accounting from both popular and academic sources is primarily targeted on the benefits of going paperless, ways to implement a paperless office. They are focused on building the case for businesses to adopt a paperless strategy. Many researchers and practitioners believed that businesses must adopt paperless processes as part of their strategies. As a company grows and the transactions increase it will require a paperless system for its business processes (Webster 2004). James Blaylock (2005) believed that Going paperless is no longer an option, but must for a CPA (Certified Public Accountant). Businesses have to go paperless in order to keep up with their competition. The mentality has changed. For example in 2005, a survey by PCPS/Texas Society of CPAs National Management of Accounting Practice (MAP) showed that 41% of CPA respondents indicated that they would consider going paperless, and 20% already have done it. 25% of the firms are planning to go paperless, but 13% will not consider it. Later in 2008, CCH Incorporated surveyed accountancy practitioners who have implemented paperless system. Of those of were surveyed, 95% would recommend the idea of setting up paperless offices to other users. However some researchers have also challenged the notion that paperless is the way to go. Paper is still the most widely used form of document medium due to its many benefits that is not easy to replace and will still co-exist with electronic documents in the long term (Liu and Stork, 2000) Paper usage cannot be reduced significantly unless work practices are re-organized and the digital alternative to paper has to be improved. Until that happens, offices will still most likely have paper around (Sellen 2003). This view is further re-emphasized by Gragg (2004) where he pointed out that it is difficult to depend solely on electronic documentation due to swift developments in software technology and hard copies will unlikely go away permanently. It is also wrong to assume that there will be no printing costs in a paperless office since a lot of people will carry on to print out the documents that are sent to them electronically, even if huge investments have been made to obtain technol ogy that help to store documents digitally. What Sellen and Gragg observed in 2003 and 2004 respectively still hold true today. The world usage of paper is still increasing. Some businesses still stick to paper. Even those which have invested in technology to automate their business processes still rely heavily on paper documents. For example, it is not uncommon to see executives printing out hard copies of their email correspondences. Logistics and shipping companies still require hardcopies of the bills of lading and certificates on goods. Banks and tax authorities still require hardcopies of hand-signed institutional documents. In such cases, businesses should look at usage of recycled paper which is more environmentally friendly although the ultimate aim should still be at reduction eventually. Therefore the case for paperless offices is very obvious with many benefits that all businesses should strive to achieve. Paperless accounting can bring about increased efficiency while at the same time lowering the costs of accounting (Gullkvist 2002). Brian Steinert, director of specialty software product management at CCH, in a supplement to Accounting Today, said that Because of the amazing efficiencies that result from streamlined, integrated workflows; because of the greater productivity brought about when professionals have anytime/anywhere access to what they need and anywhere/anytime ability to collaborate with their peers; because young professionals expect and embrace paperless processes; because all professionals will spend more time on high-level, high-value work; because money will be saved in the long run simply by buying and storing much less paper. Cost reduction will be the primary objective for many vendors who are considering implement paperless business processes (Davis 2005). Reduction in paper usage will also reduce the damage to the environment. The amount of literature available on paperless accounting suggests that it is a widely known concept around the world. However the lack of literature on the adoption rate of paperless accounting systems even in the United States and Europe, which are considered to be more developed in terms of technology, suggests that the actual awareness of the public is much lesser. A survey on the awareness of paperless accounting in Singapore should yield negative results. 2.2 Electronic Transactions Act in Singapore Many regions around the world are experiencing pressures for legal and regulatory changes due to the growth of paperless offices. The paperless office demands that transactions are documented electronically. Therefore the laws related, for example taxation and contract laws, need to be updated to recognize digital records of transactions as legal documents. As the information technology environment develops over time, nations will also move to improve their laws governing electronic commerce. This can be observed from the United Nations Convention on the Use of Electronic Communications in International Contracts (UN Convention), adopted by the General Assembly of the United Nations on 23rd November 2005 which was based upon the UNCITRAL Model Law on Electronic Commerce issued in 1998. The main driver for the new Convention was the fact that the electronic commerce environment in 2005 was very different from 1998 due to the evolution of the Internet. Singapore, being the first country in 1998 to follow the UNCITRAL Model Law on Electronic Commerce, on 7 July 2010 was the first Asian country to confirm its alignment to the new Convention, which is aimed at minimizing differences between laws in different countries. Therefore Singapore needs to update its Electronic Transactions Act (ETA) 1998 to complement the UN Convention and this resulted in ETA 2010. The ETA 2010, although based on the one in 1998, has introduced many key changes, one of it being Clause 9 which provides that Where a rule of law requires certain documents, records or information to be retained, the requirement is satisfied by retaining them in the form of electronic records subject to certain safeguards. If the rule of law already expressly provides for such retention in electronic records, the clause will not apply. A public agency may impose additional requirements for the retention of electronic records under its jurisdiction. This is the critical change that allows for the feasibility of a paperless office as businesses are no longer required to keep paper records of their business transactions by law. Besides financial reporting purposes, the other reason that companies archive their financial transactions is for audit purposes. In the Singapore Standard on Auditing under SSA 500, A31 states that Audit evidence in documentary form, whether paper, electronic, or other medium, is more reliable than evidence obtained orally (for example, a contemporaneously written record of a meeting is more reliable than a subsequent oral representation of the matters discussed) This is consistent with the ETA 2010 and further enhances the notion that companies no longer have to generate invoices in paper forms. Businesses can choose to issue their invoices in digital formats to their clients. The digital invoice will be recognized in the eyes of the law as a legal document. As the ETA 2010 was passed only in July this year, it is expected that most executives will be unaware of this change in the Act and subsequently, most will not have plans to adopt paperless accounting systems yet. The survey will attempt to determine if this is indeed the case. METHODOLOGY The primary research instrument used in this paper is a questionnaire which is piloted among members of the public working in finance related positions across a wide range of industries. The diversity of the members surveyed was as wide as possible in order to obtain a good mix of responses from members in both IT-savvy industries and non IT-savvy industries. The survey was administered and collected between October-November 2010. In keeping with the topic that is being discussed the questionnaires were sent out either via e-mail as attachments or through transfers via thumb drives and respondents were encouraged to complete and return in the same manner. The questions were structured in order to get feedback of respondents awareness of the Electronic Transactions Act 2010, whether it has impacted the way their businesses operate. If it has no impact yet, the survey will aim to find out why the business has not adopted a paperless transactions as part of its operations and what factors will push the business to adopt paperless systems. Surveys were distributed to 200 possible respondents from through digital survey forms. Although the target members were requested to reply in digital formats with respect to the topic in questions, some respondents replied through their own paper formats of the survey. Instructions and explanations are clearly stated should the respondents face any difficulties in understanding the questions. RESULTS 4.1 Question one After 2 reminders, the surveys were returned by 124 (62 percent respond rate) respondents. The breakdown of the respondents according to their industries is shown in the chart below. Chart 4.1 Breakdown by Industries Although an attempt to survey a wide diversity of respondents was made, 47% of the respondents came from the Banking and Finance and the IT industry. This is highly due to the fact that almost half of the 200 surveys were distributed at 2 commercial buildings physically where the tenants at both buildings consisted mainly of companies providing financial services or IT-related services. In order to obtain a more accurate response rate for different industries, the survey should have been distributed in a fixed number per industry. It must also be mentioned that a larger sample of respondents is needed in order to obtain more accurate results that can be indicative of the total population. 4.2 Question 2 The second question of the survey was to find out whether the respondents were aware of paperless accounting. The results of the survey are shown below. Q1 Q2 Yes No Banking and Finance 32 19 13 Fashion 5 1 4 Food Beverage 13 1 12 IT 26 9 17 Logistics 4 0 4 Manufacturing 11 2 9 Pharmaceutical 1 0 1 Property 1 1 0 Retail 20 1 19 Trade 10 4 6 Government 1 0 1 Total 124 38 86 Table 4.1 Question 2 results Out of the 124 respondents, 69% of the respondents were unaware of what is paperless accounting. This is consistent with what was concluded in the literature review. Although paperless accounting is widely discussed in both popular and academic articles, the adoption and awareness rates are much lower. This is especially the case as shown by the results above, where almost 74% of the respondents who are aware of paperless accounting come from IT-savvy industries. And even within the IT-savvy industries, only 28 out of the 58 respondents (48%) are aware of what is paperless accounting. Clearly, more has to be done in order to increase the awareness. 4.3 Question 3 The third question of the survey asked if respondents are aware of the Electronic Transactions Act 2010. As discussed in the literature review, the awareness level should be low since this Act was only in effect since Jul 2010. The results of the survey are listed below. Q1 Q3 Yes No Banking and Finance 32 6 26 Fashion 5 1 4 Food Beverage 13 0 13 IT 26 6 20 Logistics 4 0 4 Manufacturing 11 0 11 Pharmaceutical 1 0 1 Property 1 0 1 Retail 20 0 20 Trade 10 1 9 Government 1 0 0 Total 124 14 110 Table 4.2 Question 3 Results The results are almost one-sided with 88% of the respondents stating that they are unaware of the Electronic Transactions Act 2010. Most are unaware that invoices no longer need to be in paper form and can be sent via electronic means. This can be considered as a failure on the part of the government when the residents of a country are unaware that the country is the first Asian country to ratify the UN Convention. The government will need to raise awareness through more media coverage, campaigns and gazettes. 4.4 Question 4 The fourth question of the survey tries to find the adoption rate of paperless accounting by businesses in Singapore. The results are tabulated below. Q1 Q4 Yes No Banking and Finance 19 0 19 Fashion 1 0 1 Food Beverage 1 0 1 IT 9 6 3 Logistics 0 0 0 Manufacturing 2 0 2 Pharmaceutical 0 0 0 Property 1 0 1 Retail 1 0 1 Trade 4 1 3 Government 0 0 0 Total 38 7 31 Table 4.3 Question 4 Results Since the results of the previous 2 questions have indicated that there is a lack of awareness of paperless accounting and the Electronic Transactions Act 2010, only 38 respondents answered this question. The rate of adoption of paperless accounting systems cannot be high. Based on these 38 respondents, only 18% of the companies implemented paperless systems. Based on the results of this survey, Singapore is on a long road to becoming a paperless society. It is worthy to note that among the 19 respondents in the Banking and Finance industry who are aware of what paperless systems are; none of them were in companies that implemented such systems. This is highly likely due to the nature of their industry where paper documents are required. 4.5 Question 5 Question 5 asked respondents, whose companies have not implemented paperless systems, the reasons behind their companies decisions. A list of 5 options was offered to the respondents and they were allowed to choose more than one. The following chart shows their responses. Chart 4.2 Reasons for not adopting Paperless Systems Out of the 38 respondents, only 3 felt that paperless systems were costly. A majority of 30 felt that their suppliers and clients required paper documents and thus there was no need for them to adopt paperless systems. This clearly shows that the respondents and their clients/supplier as well are unaware of the new Electronics Transaction Act 2010. Half of the respondents felt that paperless systems are not adopted as it was not a standard procedure in their industry. Thus if their competitors started adopting paperless systems, they will highly likely follow suit as well. 13 respondents felt that there was no need to implement paperless systems since it is not mandatory by law and 7 felt that there were not many incentives to adopt such systems. 4.6 Question 6 Question 6 surveyed all the respondents on the factors that will push their companies to adopt paperless accounting. Again, a list of 5 options was offered and respondents were allowed to choose more than one option. The chart below shows their response. Chart 4.3 Push Factors for Paperless Accounting The biggest push factor for companies to adopt paperless accounting systems is for the government to make is a legal requirement. This is indicated by the response of 66% of those surveyed. 76 of the respondents indicated that they will consider adopting paperless systems if it is one of their industry standards. Half of the respondents felt that there is a need to create more awareness of paperless accounting. It is also worthwhile to note that less than 30% of respondents are looking at incentives and costs of adopting paperless accounting. CONCLUSION This survey, carried out in late 2010, found a low level of awareness and adoption rate of paperless accounting. The results of this study must be interpreted in the light of the response rate of 62%, which were obtained after 2 reminders. The final sample size of 124 respondents is definitely not a good indicator of the total population. The fact that 47% of respondents came from 2 out of at least 8 different industries shows that the distribution of the survey was not conducted wide enough although the time given for the survey to be conducted has to be taken into consideration. Basically this means that more time and resources need to be allowed in order for a similar survey to be conducted on a wider scale. A survey that yields at least 1000 respondents that are equally distributed across different industries will be a better indicator of the total population. The results of the survey indicate low awareness of both paperless accounting and the new Electronic Transactions Act 2010. Survey respondents have indicated that there should be more awareness made about paperless accounting. This indicates that there is a lot of potential in the Singapore market for companies that provide digital document management services. The government can increase the awareness of paperless accounting by setting up a national framework for a paperless society as well. This framework should be aimed at resolving the issues that are creating resistance to paperless accounting and helping Singapore businesses to switch to paperless accounting systems progressively. When businesses adopt paperless accounting systems, there are a few authorities that will have to be involved as well. For example, the Monetary Authority of Singapore will have to look into solutions that can enable banking and financial institutions to adopt paperless business processes without compromising on risks and securities. The Accounting and Corporate Regulatory Authority will have to look into the acceptance of electronic financial statements. The Inland Revenue Authority of Singapore will have to come up with solutions that enable business to file their taxes electronically. By creating such frameworks and support, businesses can be assured of a smoother and easier transition as they adopt paperless accounting systems. This will greatly reduce the resistance to the adoption of paperless business processes that currently exists. The survey results should be interpreted with caution as they indicate only respondents awareness of paperless accounting and the Electronic Transactions Act 2010. However it does indicate that there is a need for more research to be done regarding actual business adoption rates of paperless systems and the benefits that both companies and the environment enjoy with the reduced usage of paper.

A Comparison of Romantic Love in A Midsummer Nights Dream, The Tempest

Romantic Love in A Midsummer Night's Dream, The Tempest, and Twelfth Night In all of Shakespeare's plays, there is a definitive style present, a style he perfected. From his very first play (The Comedy of Errors) to his very last (The Tempest), he uses unique symbolism and descriptive poetry to express and explain the actions and events he writes about. Twelfth Night, The Tempest and A Midsummer Night's Dream are all tragicomedies that epitomise the best use of the themes and ideology that Shakespeare puts forth. Naturally, one of the most reoccurring themes in Shakespeare is romantic love. It is perhaps not a coincidence that he put so much emphasis on this elusive and enigmatic emotion. In the Elizabethan age when he was writing, the arts were being explored more fervently, and thus raw human emotions began to surface in the mainstream culture. In Twelfth Night, love is a confusing and fickle thing, as demonstrated in the relationships between Duke Orsino and Olivia; Olivia and Viola/Curio; Malvolio and Olivia (she certainly has an effect on men doesn't she?); Duke Orsino and Viola/Curio. However, the characters seem to have a love-hate relationship with Cupid. Within the first line of the play, it is glorified: "If music be the food of love, play on..." (Duke Orsino, I:I). And while Olivia is annoyed with Orsino's affection, she craves Curio's. However, Shakespeare also picks on love. Not only did Malvolio's confusion about his and Olivia's relationship prove to add to the comedy, but it rather showed how one can play with love, and use it for another's harm. Apart from this example, love is depicted as a light and lovely emotion. In A Midsummer Night's Dream, love is used to cause misch... ...ok. London: Macmillan Press Ltd, 1992. 222-43. David, R. W., ed. Shakespeare: Love's Labour's Lost. London: Methuen, 1981. Davidson, Frank. "The Tempest: An Interpretation." In The Tempest: A Casebook. Ed. D.J. Palmer. London: Macmillan & Co. Ltd., 1968. 225. Hillman, Richard   The Tempest as Romance and Anti-Romance Shakespeare Quarterly. 34 (1983), 426-432. Palmer, D.J. Shakespeare's Later Comedies: An Anthology of Modern Criticism. Harmondsworth, Penguin, 1971. Potter, Lois. Twelfth Night: Text & Performance. London: Macmillan, 1985. Schanzer, Ernest.   "_A Midsummer-Night's Dream."   26-31 in Kenneth Muir, ed. Shakespeare: The Comedies: A Collection of Critical Essays.   Englewood Cliffs: Prentice-Hall, 1965. Shakespeare, William. The Norton Shakespeare. Edited Stephen Greenblatt et al. New York: W. W. Norton & Company, 1997.   

An Analysis of Gatsby’s Success and Failure :: Free Essay Writer

An Analysis of Gatsby’s Success and Failure Summary: Why Gatsby failed to achieve Daisy? To some extent, it may be a tragedy of society and Jay Gatsby’s fault. He was born and grew up in an era of decayed social and moral value. Further more, he can’t know himself and others distinctly Jay Gatsby was born in rural north Dakota and spent his childhood there. Because he grew up in the rural area,as usual he could bear trouble and difficulty in his life. But he was not of that kind of poor children. From his early youth, Gatsby despised poverty and longed for wealth and sophistication. He dropped out of St.olaf College after two weeks, Because he couldn’t bear the tiring and difficult job with which he was paying his tuition. He was hunger for wealth ,but he just had the desire which didn’t work. The year after he dropped out, he worked on Lake Superior fishing for salmon and digging for clams. One day, he saw a yacht owned by Dan Cody who was a wealthy copper mogul and rowed out to warn him about a coming storm. The grateful Cody took young Gtz, who gave his name as Jay Gatsby. On board, Gatsby worked as Cody’s personal assistant. Traveling with Cody to the Barbary Coast and the West. At that time ,Gatsby fell love with wealth and luxury. When Cody died, he left Gatsby $25,000. But Cody’s mistress prevented him from claiming his inheritance. Gatsby then dedicated himself to becoming a wealthy and successful man. At the same time ,he had gained the skills of making money which was vital to his success, However, his poor background and exorbitant desire for wealth and success were obstacles to him. After World War I ,the generation of young Americans who had fought the war became intensely disillusioned, as the brutal carnage that had just faced made the Victorian social morality of early-twentieth-century America like stuffy. The dizzying rise of the social market in the aftermath of the war led to a sudden, sustained increase in the national wealth and a newfound materialism, as people began to spend and consume at unprecedented levels. A person from any social background could, Potentially, make a fortune, but the American aristocracy-families with old wealth-scorned the newly rich industrialists and speculators. Additionally, the passage of the Eighteenth Amendment in 1919,which banned the sale of alcohol, created a thriving underworld designed to satisfy the massive demand of bootleg liquor among rich and poor alike.